My love affair with Target began shortly after my son was born. I had shopped there before… run in when I wasn’t sure where else to go, but I didn’t really know the store intimately, like I do now.
It was such a safe place. I could pack up my baby, pull off my slippers and put on my running shoes, and get behind that big red cart and not feel too out-of-place. Others, like me, had found an oasis out of their houses in the aisles of Target.
I find the best treasures at Target…. items that I didn’t realize when I was walking in the doors that our family could not live without! Today when I spotted the best sweet treat that I found in my 2 year travels through Western Europe (ten years ago!) I had to share. I thought that it might be fun to share with you my favorite Target find each week.
Let me tell you what I discovered today: MAGNUM BARS!! Who has had one? We lived in Zürich, Switzerland for two years, in the Capitol of Chocolate and my favorite sweet treat I found was this ice cream on a stick, surrounded with hardened chocolate! And let me tell you, I did some serious research! There wasn’t a Swiss chocolate that remained untasted, or a Luxemburgerli (google it!) flavor left unsampled within a 200 mile radius of Zürich, Switzerland. The Magnum, honestly, really always stood out as my favorite.
Luckily, Magnum bars could be found all over Europe in the year 2000. I spent 3 months working in London and I enjoyed this delectable sweet treat on my weekly trip to the theatre. At least once a week I used my per diem meal expense to check out the latest show. At intermission, instead of grabbing candy or maybe a salty treat, the Brits all ate ice cream! I was happy to take part in this yummy English custom.
I had to read the box twice before I was sure it was my long-lost ice cream love there on the end cap at the “little Target” around the corner (that is as opposed to the “big Target” two blocks down which is always to crowded to enjoy my aisle roaming). The box says “from Italy, made in New Jersey.” According to Wikipedia Magnum launched 6 flavors in the U.S. for the first time this year. The Unilever’s Magnum bar is the world’s best-selling impulse ice cream, the #1 in most of the 40-plus markets in which it is available.
The company has sought to maintain its edge by positioning Magnum as an affordable luxury treat for adults. It remains one of the foremost innovators in the impulse segment, responsible almost single-handedly for pushing forward the boundaries of what variety of extravagant confectionery blends can be successfully packaged as an ice cream stick. **
When we lived in Europe we did observe that the commercials on television seemed rated RRR for “really, really racey!” Magnum does not disappoint…. check them out! Which ad do you like best?
**Information taken from http://www.allbrands.net